Open cardboard boxes of red and green chile peppers on a sidewalk produce stand

Peppers sold by the cup, priced by the pound, labelled by name.

On Liberty Avenue in South Richmond Hill the peppers sit out front in open boxes and nobody has written a number on any of them. You buy them by the cup. Inside, the shelves carry rows of pepper sauce in reused bottles, and the labels tell you who made it, not how much it is going to hurt. Thirty blocks of this, running out past the last stop on the A train toward the airport. Meanwhile the rest of the city cannot stop arguing about whether it can handle heat, on a question this corridor settled a long time ago and never bothered to announce.

THIRTY BLOCKS OF LIBERTY AVENUE COOK HOTTER THAN ANYTHING YOU HAVE ORDERED THIS YEAR

The City Council approved the co-naming in December 2020 and the Little Guyana Avenue sign went up at Lefferts Boulevard that May. Roti shops, Guyanese-Chinese counters, bakeries, fish markets, saree stores. Produce stands with breadfruit and karela and wiri wiri, the small round pepper that looks like a cherry and does not behave like one. Pepper here is not an upgrade you request. It is already in the pot. Doubles arrive with sauce and the sauce is the whole argument. You can walk the corridor end to end and never once be asked how much you can take, because nobody out there is running a test on you. The Guyanese community is the second largest foreign-born group in Queens, and the avenue reflects that in the most ordinary way possible: it stocks what people cook with. Bottled sauce sits next to the achar and the masala on the same shelf, priced like groceries, because that is what it is.

THE NUMBER NEW YORK ARGUES OVER CAME FROM A DRUG CHEMIST IN NINETEEN TWELVE

Wilbur Scoville published his scale in 1912 while working for a pharmaceutical house, and the method was as rough as it sounds. Take pepper extract, dilute it in sugar water, keep going until a panel of tasters stops feeling the burn, then count the dilutions. That count is the number. It rested on a handful of human tongues agreeing with each other, and researchers have been saying so ever since. Later chemistry gave the industry an actual assay. The Scoville unit survived anyway, because it is easy to shout and it fits in a headline. What it never claimed to measure is whether the food was any good.

SOMEBODY BRED THE PEPPER TO BREAK A RECORD, NOT TO FINISH A POT

Once there is a number there is a race. Habanero types sat near 577,000 Scoville units. By the early 2000s Bhut Jolokia had crossed a million. The Carolina Reaper landed around 1.64 million. Pepper X now sits near 3.18 million and somebody is already breeding the next one. In a little over a century the top of the scale moved by a factor of five. Nothing dishonest happened here and nobody broke a rule. Chasing a record is a legitimate thing to do with a plant. The point is narrower and harder to argue with: not one of those cultivars was developed to finish a pot. They were developed to win, and New York took the scoreboard and left the pot behind.

Two cupped hands holding a pile of dried red chiles

A name carries when it goes in and how hard you crush it. A number carries none of it.

THE PEPPERS ON THAT BLOCK HAVE NAMES INSTEAD OF NUMBERS AND EVERYBODY KNOWS THEM

Crush a wiri wiri and the smell goes green and almost floral before it turns on you. Scotch bonnet carries apricot underneath the burn, which is why it can sit in coconut milk without tasting like punishment. The heat from either one arrives late, settles in the throat, and stays a while, and that is a completely different event from the fast slap of a sauce built to be filmed. Cooks on that avenue know which pepper goes in whole and which gets burst against the side of the pot, because bursting it changes the dish. None of that fits on a scale. A name carries when it goes in, how hard you crush it, and whether the pot can hold it. A number carries none of it.

TOLERANCE IS A SCHEDULE, WHICH MEANS THE LOUDEST MAN AT THE TABLE IS BRAGGING

Eat chili regularly and the same dose reads softer, because repeated capsaicin exposure desensitizes the receptor that reports the burn. Hand frequent eaters and avoiders identical lab doses and the frequent eaters rate it lower. Paul Rozin's fieldwork put the pattern plainly decades ago: eaters in Mexico were having chili roughly three times a day against North Americans a few times a week, and most people in both groups liked it fine. The burn starts unpleasant and becomes a learned pleasure. That is a process, not a spine. Research on American chili appetite keeps landing on sensation seeking rather than on cooking, which is the difference between a habit and a hobby, and the platforms turned the hobby into a public metric. Krishnendu Ray, who directs the food studies doctoral program at NYU, told Slate he has watched this city move the opposite way from what everybody assumes, with heat "ratcheted up so much as a sign of authenticity" that he finds a lot of New York's Indian food inedible. Which puts the city in an unflattering position. It is not being coddled and it is not being protected. It is being handed exactly the performance it went looking for, turned up past the point where the cooking survives it, and then complaining that the food does not taste like much. The corridor was never part of that conversation. It has been cooking at full strength the entire time, for people who came for dinner.

ASK WHAT THE PEPPER IS FOR BEFORE YOU ASK ANYBODY TO TURN IT UP

Heat is an ingredient with a job. It cuts fat. It carries aroma that would otherwise stay trapped in oil. It wakes a starch that reads flat on its own. It gives a long-cooked pot somewhere to go on the finish. The cook deciding between three peppers is making a flavor decision with a result in mind, and the number on the scale has nothing to say about any of it. So the next time you are standing at a counter, do not ask how hot they can make it. Ask what the pepper is doing in there. You will get a better answer, a better plate, and the person behind the counter will not have to pretend your dare is interesting.

SOURCING

  • Uçuk, C. and Spence, C. "Spicy Personality: On the Relationship Between Personality Traits and the Preference for Spicy Foods." Foods, vol. 15 no. 3, February 2026. Scoville method and 1912 date, cultivar figures, desensitisation research, Rozin and Schiller intake comparison. mdpi.com

  • Gordon, C. "The Great White Spice Conspiracy." Slate, 27 July 2025. Krishnendu Ray on heat as an authenticity signal in New York. slate.com

  • Krishnendu Ray, Professor of Food Studies and Director of the Food Studies PhD Program, NYU Steinhardt. steinhardt.nyu.edu

  • "Great pride in Queens over Little Guyana Avenue." Stabroek News, 27 May 2021. Council approval December 2020, sign unveiled at Lefferts Boulevard. stabroeknews.com

  • "A Guide to Little Guyana in Richmond Hill and Ozone Park, Queens." Untapped New York. Thirty-block corridor, second largest foreign-born group in Queens. untappedcities.com

  • "Guide to Little Guyana, Richmond Hill, Queens." NYC Tourism. Open-air produce stands, hot sauce and spice stock along the avenue. nyctourism.com

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