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20M+ Readers · 1M Views This Week
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| Friday · May 22 |
Vol 1 · Issue 3 |
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Your weekly close on what the city's food operators lost, won, and survived this week.
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State of the Street · New York
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When A Bank Buys Food Media It Is Buying Your Next Swipe
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By Marco Shalma
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In 2021 JPMorgan Chase bought The Infatuation, and most of the food world read it as a punchline. A bank buying a restaurant list sounded like a category error. I spent this week tracing the actual logic, and the logic is not strange at all. It is one of the cleanest plays in the city.
Restaurants are among the most frequent card swipes in America, and every one of them starts with the same question, where should we eat. Whoever owns the answer sits one step in front of the money. JPMorgan did not buy journalism. What it bought is the reason this story exists, and why the corner shops still have one advantage a bank cannot replicate. Read what it is.
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Read the full story →
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Block Talk · New York
Jimmy's Customers Didn't Look Like The Other Tenants. Now Jimmy's Is Gone.
By Reagan Payne
The landlord did not put it in the eviction notice. A tenant put it in an email, and the email is the story. Jimmy's, a Black-owned bar that filled a room every weekend, lost its lease while the quieter, whiter storefronts on the same block kept theirs. The paper trail shows what got said about who was walking through the door. We obtained it.
Read who put it in writing →
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The Roll-Up · New York
The Line Wraps The Block. The Vendor Still Can't Make Rent.
By Marco Shalma
A food market promised vendors opportunity. What several of them got was a stage. The viral video pulls 400 people to a booth, the booth sells out, and the operator still walks home short, because the market keeps the model tilted toward attention instead of stability. If you have ever worked a booth, you already know where the money actually goes. We ran the math the markets do not print.
See where the money goes →
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Mobilization · New York
Stop Paying $79 For Flavored Chalk. The City Already Sells The Cure.
By Marco Shalma
AG1 is flavored chalk with a podcast budget. Liquid IV is a sugar packet with a logo. Lemme is a dollar-store multivitamin wearing a celebrity markup. The supplement aisle was never built for New Yorkers, because the bodega is the multivitamin and the halal plate is the protein, and both are open right now. This weekend, redirect the $79 you were about to hand a wellness brand toward the corner store and the cart that already feed this city. We named the spots and the swaps.
Get the swap list →
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This Weekend · New York
Drunk By Noon. The Frozen-Drink Audit Nobody Else Will File.
By Reagan Payne
Twenty dollars. A Saturday. A list of frozen drinks across the five boroughs ranked by how fast and how cheap they get you there. We measured the pour, the price, and the part the menu does not tell you, which one is actually worth the brain freeze. One spot on this list breaks the under-$20 rule on purpose, and the reason is worth the click.
Read the audit →
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Blank Street's coffee subscription books your cups months ahead. Independent shops are building a quieter answer, and it does not require your card on file. (For more, read Reagan's lead this week.)
While diners waited two months for a table, the people cooking the food waited five years to get paid. The wage figure inside the case is the part that should end the reservation hype.
Ziggy's Roman Cafe filed for an outdoor dining permit in January and still has no patio. The backlog is now long enough to cost a small operator an entire summer of sidewalk revenue.
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Three Things Worth Your Attention This Weekend.
Read the lease fight first. Jimmy's eviction email sets the precedent for every Black-owned room on a mixed block. Read it here →
Spend the $20 where the work gets paid for. Run the frozen-drink list this Saturday and put the money in operator hands, not a subscription queue. The audit →
Skip the powder, hit the corner. The bodega and the halal cart already feed this city. Go give them the $79.
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